BJ6C PROMOTE THE ORGANIZATION’S ACTIVITIES THROUGH THE USE OF SOCIAL MEDIA AND OTHER NETWORKING

Competency Description

Coming soon.

Evaluation Description

To demonstrate this competency, you may choose one of the following methods:

C1. Proof of Previous Training

If you’ve successfully attended training that corresponds to the elements outlined for this competency and were formally evaluated for this training, you may choose to present your training as proof of the attainment of the competency. If so, it will be your responsibility to collect the required documents and present them to your RAC Advisor who will analyse them with the help of a content specialist.

Download the preparation guide.

C2. Portfolio and Interview

If you are a business manager or owner, you’ve successfully established a social media and online marketing campaign for your business or organization and it is providing measurable results for you, you may choose to gather documentation to demonstrate what you’ve achieved in the past. A content specialist will review the materials you’ve submitted and schedule an interview with you to determine whether you can be awarded this competency.

Download the preparation guide.

C3. Case Study and Interview

You may demonstrate this competency by doing a Case Study proposed by our content specialist. For the Case Study, you will be required to analyze the prescribed case and to present your proposed vision, goals, and strategies, supported by a line of reasoning and assumptions made.

Download the preparation guide.

CASE STUDIES

Option 1

C4. Business Project and Interview

If you currently own your own business or manage a business, you may choose to propose a project directly related to your current business, which includes an online marketing strategy to support the overall marketing plan, the social media platforms you will develop and other online marketing channels you will use .

Download the preparation guide.


Competency Elements and Online Resources

BJ6C-1: Develop an online marketing and social media strategy.

Evaluation criteria

The candidate should be able to:

  • Develop an online marketing and social media strategy that can contribute to achieving your sales and business goals.
  • Evaluate the market factors that are necessary for developing the online marketing and social media strategy for your products, services and customer needs”.
  • Implement an online marketing campaign that allows your business to be found, trusted and followed on the internet.

Online Resources

BJ6C-2: Implement an online marketing campaign that allows your business to be found, trusted, and followed on the Internet.

Evaluation criteria

The candidate should be able to:

  • Implement the necessary tactics to your website and/or blog so you can gain maximum visibility online.
  • Select the major social media platforms you would incorporate for your online marketing campaign based on your customer profile.
  • Incorporate other social media and online tools to enhance and support your overall online strategy.

Online Resources

BJ6C-3: Evaluate the effectiveness of an online and social media strategy.

Evaluation criteria

The candidate should be able to:

  • Create user accounts for multiple specific “high potential” social media platforms and networking technologies.
  • Develop and implement a pilot program promotion using multiple social media platforms.
  • Make adjustments to a promotion using a selected social media platform based on sample test results.

Online Resources


Seminar

Download the seminar presentation.